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Episode 013

Building an Authentic Business, Overcoming Procrastination, & The Power of Planning

Shout out to all you entrepreneurs and aspiring entrepreneurs. Have you struggled to create an authentic brand identity? It starts with knowing yourself and finding authentic alignment between you and your business. Personas not welcome – just be yourself always. We also wax poetic on lucky number 13, tackling tidiness, overcoming procrastination, and the power of planning. (Timestamps and references below!)

Hosts & Guests

Kevin Oberhausen

Olivia Bioni

Sarah Palmer Prindable


0:59 It’s the 13th episode! 13 is the luckiest number!
5:14 Sarah makes great puns and no one pays attention
5:39 It’s toasty in Chicago 
7:06 Discussion on smoothies. 
10:50 Kevin shares about his business journey and why he’s rebranding 
24:18 How the rebrand is helping to heal
31:24 Being your whole, authentic self at work or in your business
38:48 Takes on tidiness and procrastination
44:13 Warren Buffett, the Top Five list, and the power of planners and morning
51:13 Is shame holding you back? 
1:02:28 Quick tips for your business

Find things mentioned in the episode:

  • At Colgate University,13 is lucky!

  • Merriam Webster’s definition of a smoothie is “a creamy beverage made of fruit blended with juice, milk, or yogurt.” They are not on the veggie smoothie train.

  • Keep up with Kevin’s new business changes, honoring his authentic self, and all the types of work he does on instagram (@kevin_oberhausen) and his website:


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